jasmine el-behairy

a little bit About my creative process...

Being a creative leader, I am a change maker, I am a coach, I am a teacher and I am someone who brings people together.

My passion for textiles started when I learned how to weave. I fell in love with the tactile nature of the craft, and what I created blending colors and yarns. From there, my curiosity grew and became fully immersed into a variety of different materials beyond textiles, including ceramics. With over 15 years experience designing home product, I have worked extensively in a variety of different product from bedding and bath, to decorative accessories. I draw inspiration from travel and  love to be able to mix different ideas to create fresh looks people emotionally connect with. Exploration is about unique fabrications, irresistible color, texture and techniques that bring my collections to life.